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The Emerging Markets Symposium

HEXI-MiM 18 May 2015 Booking Form

The patient as consumer: why what's good for health care business might be bad medicine

Timothy Hoff, Professor of Management, Healthcare Systems and Health Policy, Northeastern University and Visiting Associate Fellow at Green Templton College

 

Monday 18 May 2015,  6pm – 7.30pm 

EP Abraham Lecture Theatre, Green Templeton College, Oxford

Drawing off several of Professor Hoff's past and current research studies, this talk will first describe the recent trends within the U.S. health system towards promoting enhanced consumer engagement among patients, including the adoption of retail approaches used in other industries, the use of big data to segment health care customers, and the embrace of disruptive innovations in sectors like primary care that emphasize transactional over relational elements.  After briefly describing some of these trends, which stand to profoundly transform how patients interact with system stakeholders like physicians, Professor Hoff will share some research findings that speak to how the doctor-patient relationship and health care quality may be impacted over time, in ways that will fundamentally transform how the system functions moving forward.

For further information, please contact Donna McMenemy This email address is being protected from spambots. You need JavaScript enabled to view it. .

If you would like to attend the seminar, please complete the registration form below : -

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